This is because the cost of becoming a bookie with a pay per head service is very low compared to using a white label sports betting operation or buying and maintaining a sports betting software.
In most cases, a white label sportsbook will cost $15,000-$45,000 for the setup fee and between 10%-18% of your monthly revenue commission. For the person that chooses to buy or create their own sports betting software, the cost will vary between $100,000 to $350,000 plus server, maintenance and staff fees.
Needless to say, it is expensive to start your own sportsbook. There is however a solution for the bookie that only has a few players, wants to expand slowly and has a limited budget.
The Sportsbook Pay Per Head Solution
The solution is to use a sportsbook pay per head provider. A sportsbook pay per head allows you to have not only a sports betting software but also an online casino, live casino and racebook at a very affordable price
What happens is that you pay a weekly fee for all of your players ranging from $5 to $20 and your players get access to a generic sportsbook.
In addition, you get full control of your players like access to what games and products, betting limits, banking and so on. Some sportsbook pay per head service also have phone wagering and if you pay extra, you can have your own white label online sportsbook.
They are several companies that offer these type of services and we won't go as to which is the best(sportsbook pay per head reviews) but we will tell you that for a start-up operation, this is the best way to go as you will be saving thousands of dollars.